Meanings
multi-channel distribution, multi-channel retailing (a strategy that offers customers various ways to purchase products, such as via brick-and-mortar stores, websites, or catalogs)
Durch den konsequenten Ausbau zum Mehrkanalvertrieb konnte der Einzelhändler den Rückgang der stationären Umsätze durch Online-Verkäufe kompensieren.By consistently expanding into multi-channel distribution, the retailer was able to compensate for the decline in brick-and-mortar sales with online sales.