# das Massenmarketing

das Massenmarketing is a German noun meaning “mass marketing”. Forms: des Massenmarketings, die Massenmarketinge.

## Forms

- Genitive: des Massenmarketings
- Plural: die Massenmarketinge

## Meanings

1. mass marketing, undifferentiated marketing (a strategy in which a company ignores market segment differences and appeals to the whole market with one offer or one strategy)
   - In der Ära des Massenmarketings reichte ein einziges Werbeformat aus, um fast die gesamte Bevölkerung zu erreichen. — In the era of mass marketing, a single advertising format was enough to reach almost the entire population.

## Related words

- Antonym: Marktsegmentierung

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Sources: Meanings and forms from Wiktionary (CC BY-SA 4.0); example sentences from Tatoeba (CC BY 2.0 FR).
URL: https://wordwide.space/de-en/wort/Massenmarketing